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Question: Describe any Strategies you or the other/s involved in the Communication incident used to try to overcome the barriers. Answer: The word communication has been derived from a Latin word communicare which means sharing. Communication is the art of sharing and conveying messages from one person or group to another. The way of communicating can be in between two persons, that is interpersonal, or a group. It acts as a bridge which connects the road of misunderstandings. It can be verbal, non verbal or written, sign or body languages. Verbal communication is sending messages through speech or by talking; non verbal is through sign or body languages and written communication is the communication through written symbols that is understood by the sender as well as the receiver (Broadbent 2013). The essay throws light on the effective way of communication, its barriers and how to overcome those. Communication acts as a backbone in achieving a goal or a common task between two or more people. It has various types, which include intrapersonal, interpersonal, group communication, mass communication and others. The essay mainly discusses about effective communication and its barriers, with an example of a situation, in which an individual felt misunderstood or the communication went in a wrong direction and how to overcome such barriers. It also includes a brief explanation of a communication model. While communicating verbally, the sender sends a message in the form of speech, which is transmitted through a medium, to the receiver. The sender acts as an encoder and the receiver is the decoder. Communication involves transmission or several information, beliefs, concepts, ideas, instructions and facts. Intrapersonal communication is the process of communicating within oneself. It happens when an individual thinks of something. Interpersonal communication is the process of communicating and sharing thoughts between two persons (Shockley-Zalabak 2014). Group communication happens when three or more people are communicating on a same topic or discussing some common facts, sharing their individual thoughts and opinions one at a time. Mass communication happens when a person is addressing a large mass through a medium, which can be electronic or print (Jensen 2013). For instance, a politician is giving a speech addressing the whole country. Here the press acts as a medium, as it is c overing the incident, and the people of the country are being able to watch or read it. Therefore, the mass is the people whom the sender or politician is conveying the message. In mass communication, the sender sends a message to a large number of audiences. It is a one way communication, where the receivers participation is minimal. Feedbacks cant always be sent in case of such communication. However, many digital media platform has opened the doors for sending feedback in the form of comments and updates, but the response is minimal. This type of communication gives rise to misunderstandings and problems (Castells 2013). (Al-Fedaghi 2012) Claude Shannon and Warren Weaver created a linear model of communication in the year 1948 which later came to be known as the mother of all models. In this model, the information source sends a message through a transmitter that acts as an encoder, which passes through the channel, that is, the medium and reaches the decoder who decodes the message and sends it to the destination, that is, the receiver. The decoder can be a technological channel like telephone. Noise is an element which causes physical disturbances, like environment, people and more, which doesnt let a message reach the receiver as it was framed (Al-Fedaghi 2012). Example of a situation in relation with the above model, in which an individual felt misunderstood or the communication went in a wrong direction and how to overcome such barriers. A businessman is conveying a message to his employee, over phone, about an important meeting being held at seven in the morning. Due to disturbances or noise, in the channel the receiver misunderstood the message and encoded it as seven in the evening (Penn and Watermeyer, 2012). The employee gave his feedback on the basis of his interpretation of the message. This created an error in the communication and the employee couldnt reach the meeting on time. This was because of the misinterpretation which got created due to the noise channel. The businessman totally misunderstood his employee and asked him to resign (McQuail and Windahl, 2015). Therefore, Shannon Weaver model of communication has three stages of barriers or problems which created a misunderstanding between the businessman and his employee. Firstly, the technical barrier, that is, the disturbances caused in the telephonic channel. Secondly, the semantic barrier, that is, the message sent by the sender is misinterpreted by the receiver. Thirdly, the effectiveness barrier, that is, how much effectiveness the message caused to the receiver (Al-Fedaghi 2012). There are certain steps to overcome this communication barrier, in order to avoid miscommunication. Considering the case of the businessman and the worker, firstly, the businessman could have paid attention to the noise and called back later. He /she could have dropped a message as a reminder (Penn and Watermeyer, 2012). Secondly, the employee could have confirmed the time of the meeting, as it was an important one. It was necessary on his part, to pay adequate attention to such things. Thirdly, the businessman could have discussed face to face about the meeting and listened to the workers feedback regarding this. Fourthly, before asking the employee to resign, the businessman could have listened to him/her problem, as this created a misunderstanding between the both (Shrivastava, 2012). To conclude, communication plays a very crucial role, in an individuals day to day life. A communication is considered to be complete when the sender is being able to deliver his/her message to the receiver and receive a feedback successfully. Communications importance can never be undermined. It is one of the major reasons for the existence of civilization. One cannot work in a team effectively, if he/she cant communicate with others. Team effectiveness is fully dependent on good communication skills. It helps in gaining knowledge from others as well as knowing their motives. It is also important to choose an appropriate channel to communicate as it plays a very crucial role in having a successful communication. It should be kept in mind that each and every channel has some strengths and weaknesses, so channel selection should be done accordingly References Al-Fedaghi, S., 2012. A Conceptual Foundation for the Shannon-Weaver Model of Communication.International Journal of Soft Computing,7(1), pp.12-19. Broadbent, D.E., 2013.Perception and communication. Elsevier. Castells, M., 2013.Communication power. OUP Oxford. Jensen, K.B. ed., 2013.A handbook of media and communication research: Qualitative and quantitative methodologies. Routledge. McQuail, D. and Windahl, S., 2015.Communication models for the study of mass communications. Routledge. Penn, C. and Watermeyer, I., 2012. Cultural brokerage and overcoming communication barriers.Coordinating participation in dialogue interpreting,102, p.269. Shockley-Zalabak, P., 2014.Fundamentals of organizational communication. Pearson. Shrivastava, S., 2012. Comprehensive modeling of communication barriers: a conceptual framework.IUP Journal of Soft Skills,6(3), p.7.